Frameworks and Determinants of Reader Response Research within the Frame-work of Uses and Gratifications Theory

Authors

  • Salima Hassan Zaidan Author

DOI:

https://doi.org/10.54172/e0sppm64

Keywords:

Uses and Gratifications Theory, Designing Reading Materials, Reader-Centered Approach

Abstract

This paper explores reader response research within the Uses and Gratifications Theory. It examines the factors influencing readers' responses and satisfaction, including context, preferences, and needs. The study emphasizes the importance of utilizing reader response research for effective reading material design. By enhancing our understanding of reader engagement, this study contributes to reader-centered approaches in literature. 

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Published

2024-05-27

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Section

Articles

How to Cite

Zaidan, S. H. (2024). Frameworks and Determinants of Reader Response Research within the Frame-work of Uses and Gratifications Theory. Al-Mukhtar Journal of Social Sciences, 23(1), 22-44. https://doi.org/10.54172/e0sppm64

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