Public relations in the tourism sector

Abstract

Tourism public relations can be defined as the tool or communication link that works to strengthen and develop relations between those interested or beneficiaries of tourism inside or outside the country, also works to provide each party with the correct tourism information to the other, while working to develop, improve and continue these relationships. Which results in an increase in the number of tourists in both directions or one of them, and works to spread tourism awareness and develop the spirit of knowledge about everything related to tourism. It also aims to build a strong tourism advertising building block that will be the nucleus for tourism media campaigns at home and abroad. It is necessary to have some skills for the tourism public relations man or those working in this field, as it is known that the competent human element who has various skills and some general specifications are among the most important necessities for the success of work in any field, especially in the field of tourism. In order to present the tourism product appropriately to the public, attention must be paid to presenting this product and its various temptations in an interesting manner, using appropriate media and communication means to carry out this role.