Evaluation of social marketing campaigns (by application to the Pink Breast Cancer Campaign in Benghazi)
DOI:
https://doi.org/10.54172/2apeqb04Keywords:
Social marketing, Breast cancerAbstract
This study aims to evaluate the efficiency of the strategies used in social marketing campaigns on the subject of breast cancer in the city of Benghazi, relying on the theory of behavior change as a basic approach to this concept, and the extent to which the respondents were affected by the campaign and changed their behavior for the better. The results of the study confirmed the extent of the campaign’s influence on the respondents and their conduct. For early screening as a final result of being affected by the campaign and changing their behavior from unhealthy behaviors to healthy ones (conducting screening).
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright of the articles Published by Almukhtar Journal of Social Science (MJSSc) is retained by the author(s), who grant MJSc a license to publish the article. Authors also grant any third party the right to use the article freely as long as its integrity is maintained and its original authors and cite MJSSc as the original publisher. Also, they accept the article remains published by the MJSSc website (except in the occasion of a retraction of the article).
How to Cite
