Frameworks and Determinants of Reader Response Research within the Frame-work of Uses and Gratifications Theory
DOI:
https://doi.org/10.54172/e0sppm64Keywords:
Uses and Gratifications Theory, Designing Reading Materials, Reader-Centered ApproachAbstract
This paper explores reader response research within the Uses and Gratifications Theory. It examines the factors influencing readers' responses and satisfaction, including context, preferences, and needs. The study emphasizes the importance of utilizing reader response research for effective reading material design. By enhancing our understanding of reader engagement, this study contributes to reader-centered approaches in literature.
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