The Relationship between Mental Image and Reputation Management
DOI:
https://doi.org/10.54172/cntn6031Keywords:
Image, Reputation, Relationships, Social responsibilityAbstract
Organizations strive for a positive image and reputation through relationships, actions, and stakeholder perceptions. Managing reputation involves understanding the impact of internal and external factors, building trust over time. Strategies like social responsibility play a crucial role. This research explores the relationship between image and reputation management, emphasizing stakeholder perceptions and trust.
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