Factors Affecting the Electronic Purchasing Behavior of the Libyan Consumer. An Applied Study on a Sample of Consumers in The City of Benghazi.
DOI:
https://doi.org/10.54172/s7c6t212Keywords:
Consumer behavior, Purchasing behavior, E-marketing, BenghaziAbstract
The study aims at the factors affecting the electronic purchasing behaviour of the Libyan consumer. This study was based on a sample of 118 units that were withdrawn from users of electronic cards in the city of Benghazi. The study demonstrated a number of results including; Mobile phones and their accessories are among the most popular products that consumers buy online followed by perfumes, shoes, watches and e-books. On the other hand, the results showed that the lowest percentage of consumer purchases via the internet was jewellery, in addition, it was found that there is a relationship between both (job and education level) and deciding to purchase via the internet The study suggests further investigation in the field of electronic consumer behavior by testing the computer simulation model.
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Copyright (c) 2025 Edreis. A Elhabony (Author)
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